As I have posted on Twitter already, I am speaking at BrightonSEO this Friday (April 12th). The talk is called Negative SEO: Myths and Reality but as this is part of the “Lightning Talks” session it’s only 7 minutes so it’s designed mainly to shed some light on the existing myths concerning negative SEO.
Negative SEO has been very much in the limelight since the first Penguin update rolled out last year but apart from those who had to deal with it before, there is generally little understanding as to what it is, how to spot it and what can be done to protect a site against it (or if it’s even possible to protect a site against negative SEO). I’ve had a lot of questions and people have shown plenty of interest even after a 40-minute talk on negative SEO I did at ThinkVisibility last month, so I thought it would make sense to offer a workshop in addition to my talk where I could offer you more information and practical tips on the subject.
The problem with negative SEO for most people is that this is something they have never faced before so they have no experience handling these issues. Yet, this is a very real threat. I have been doing SEO security audits and negative SEO campaign investigations for many years, way before these have become buzzwords, so I have seen a lot of stuff most SEO practitioners hardly ever come in touch with. Through this experience, I can offer you better understanding of the problem and teach you how to approach it.
Because this has been a last-minute idea, we will only be offering a small 2-hour workshop, and with limited availability. But because clearly many of you couldn’t have planned your time in advance, this being very short notice, I decided to run not one but three workshops in 3 places: Brighton on Saturday, April 13th, London on Tuesday, April 16th and Leeds on Wednesday, April 17th.
Here are the details of each of these workshops:
- Brighton Negative SEO Workshop: Friese-Greene House, 15-17 Middle Street, Brighton, Saturday, 13 April 2013 from 12:00 to 14:00 – get the tickets
- London Negative SEO Workshop: Lawrie Cornish, 72-75 Marylebone High St, London, Tuesday, 16 April 2013 from 15:00 to 17:00 – get the tickets
- Leeds Negative SEO Workshop: ICS-digital, Manor House, Manor Street, Sheepscar, Leeds, Wednesday, 17 April 2013 from 12:00 to 14:00 – get the tickets
In each of these workshops, you will learn how to:
– do an SEO security audit to evaluate any possible vulnerabilities of a site that could make it easy to run a negative SEO campaign ,
– fix onsite issues that could cause problems,
– fix offsite issues,
– diagnose a possible negative SEO campaign.
Nick Garner of SearchWorks who has a lot of experience in one of the most cutthroat markets – gambling – will be helping me with these workshops so you will hear his take on offsite issues and how they can be prevented and/or eliminated.
You will walk away from these workshops with a hands-on knowledge you could apply to the sites you work on right away. The tickets are limited, as I said, so hurry before they all sell out. If this goes well and generates enough interest, I am looking into running full day workshops on this and other topics in the future.
If you have any questions or what to clarify anything, feel free to leave a comment or contact me by email and I will get back to you.