Alexa Updates, Adds Keywords

Alexa, for all it’s worth, has just had a major update of their site.  I guess they decided to cater more to those advertisers and media buyers who use Alexa data of sites as a measure for buying or selling online ad space and kinda try to catch up with Compete, Quantcast and other similar services. Oh my, everybody is so much into all kinds of data mashup these days!

Here’s the list of features Alexa had added:

• Demographics – provides a demographic breakdown for virtually any site, including gender, age, education and more
• Clickstream – shows the sites visitors were on before and after any site
• Search Traffic – shows how much traffic a site gets from search engines

Nothing really new and all those other services are offering it all already but if they want to play like the big boys, they can’t skip it all.

But just how much of a fail for Alexa to have its official blog on Blogspot? Come on people are you Google or something?