OK, probably it’s not supposed to. But the question is, what are the benefits your blog brings you?
To me, my blog is:
- a marketing tool – I started writing this blog before I launched the main site
- a traffic driver – bloging, when done right, gets nice traffic, and certain sucessful posts can bring you tons of new readers/visitors (but for it to be relevant traffic, you certainly need ot stay on topic)
- an online reputation building tool – by posting valuable on-topic stuff, you let people know what you’re worth as an SEO (replace SEO with your specific niche)
- a link building tool – blogs are generally more linkable than old-fashioned sites
What’s your blog doing for you?